MAXIM chats to model and entrepreneur ROSANNA FARACI about her new collaboration with Skin Chemist Lab and why she’s done with editing images…
If anyone understands the importance of good skin care it’s Rosanna Faraci. After all, as an in-demand model (she’s a former MAXIM cover girl), TV host and photographer, looking and feeling her best is part of the job description. Tired of using heavy products that left her skin sticky, or with an unnatural sheen, Faraci sought to make her own skin care from concentrated active natural ingredients that could be used on both the face and body.
The result is Edited Skin, created in collaboration with Skin Chemist Lab. An Australian-owned company, Skin Chemist Lab is the brains and science behind multiple beauty brands, including Naked Klay. For the Edited Skin project, Faraci tasked their in-house formulators to manufacture a multitasking skincare blend that deeply hydrates and nourishes all ages and skin types. Think of it as an all-in-one essential for brighter, more dewy skin.
The Edited Skin range includes the Illuminating Face & Body Oil and the Illuminating Face & Body Mist, which contain premium active ingredients like Apricot Kernel Oil, Vitamins B5 & E, Hyaluronic Acid and Bakuchiol. While using only the highest grade natural ingredients, Faraci is pleased to report that the price point is within every budget – the Face & Body Oil starts at just $17.95 for the 50ml bottle. And it’s not just targeted at women, either. “[The] firming face and body oil is great for men!” Faraci tells us.
Rosanna’s collab with Skin Chemist Lab has created what she’s termed a “no filter required” result on a range of skin types. The brand also emphasises realistic and healthy beauty messages through its own marketing and communications. Speaking of which, the launch of Edited Skin coincides with Rosanna’s campaign encouraging social media users to ditch filters and celebrate their authentic selves. “As a mother of two daughters I understand the negative impact on mental health from being bombarded with photoshopped images,” Rosanna admits. “I wanted to create a product that helps wearers feel confident in the skin they are in and to celebrate who they are without the need for filters and photoshop.”
While there’s a surfeit of models and celebrity-fronted beauty brands, Faraci insists that her goal in creating Edited Skin was not just skin deep. “In this era of over photoshopped images which are unhealthy in cultivating low self-esteem and unrealistic ideas about appearance, Edited Skin is focused on promoting healthy and natural beauty concepts.” Testimonials and endorsements from Hollywood hotties like Nicky Whelan don’t hurt either. Get your fix now. ■
Shop Edited Skin at www.editedskin.com
By REILLY SULLIVAN
Photographed by ROCKY BATCHELOR
For the full article grab the April 2022 issue of MAXIM Australia from newsagents and convenience locations. Subscribe here.
