in

How to… Create A Winning Entrepreneurial MindsetHow to…

Seasoned Aussie business coach, JIM COCKS, shares his insights into creating success and a multi six-figure income on your own terms…

Ask any seasoned entrepreneur about the biggest impediment to success, and the answer might surprise you, it’s not lack of knowledge or resources, but rather, mindset. The internal dialogue we engage in, often riddled with self-doubt and apprehension, can be more limiting than any external challenge. It’s the relentless questioning – Am I capable? Will I be accepted? Can I achieve this? – that acts as a silent saboteur, hindering progress and stifling potential. It seems sometimes that we are our own worst enemy when it comes to getting to where we want to be.
A positive mindset isn’t just about affirmations and wishful thinking; it’s about genuine self-care and embracing authenticity. Filling your cup before you fill anyone else’s. Entrepreneurs, as the face of their business, must prioritise their well-being and lead by example. Vulnerability becomes a strength, connecting them with their audience on a deeper level and fostering genuine relationships built on trust and empathy.
Success lies beyond the confines of comfort zones. Yet, the allure of familiarity often holds entrepreneurs back, enticing them to retreat into the safety of the known. It’s in challenging these self-imposed limitations, in embracing discomfort and uncertainty, that true growth and innovation thrive. Every “I can’t” becomes an opportunity for empowerment, a chance to defy the inner voice of doubt and emerge stronger.

THE “BE, DO, HAVE” MINDSET

The coaching concept of “be, do, have” offers a roadmap to manifesting success. By embodying the qualities of the person they aspire to be, entrepreneurs can align their actions with their goals and ultimately achieve the outcomes they desire. It’s not about pretending or faking it till you make it; it’s about recognising and unleashing the potential that already exists within.
● Who must I be?
● And what must I do?
● To have what I want to have

The key to utilising this model to its fullest extent is to start with what you want to have. For if you don’t know where you are going, it can be quite difficult to plan how to get there.

CONFRONTING CRITICISM AND ADVERSITY

Criticism and adversity are inevitable companions on the journey to success. From unfounded complaints to outright hostility, entrepreneurs must navigate a landscape fraught with challenges. Yet, it’s in how they choose to respond, in crafting a mindset resilient to negativity and anchored in self-belief, that true strength is revealed.
The first step is to identify whether the criticism is internal or external. While we might think others think a certain way, have they actually said something to create that belief within or is it our internal dialogue getting in the way? If the criticism is coming from an external source, then you must decide what power you choose to give it. I truly believe that taking advice and listening to the “spectators”, the people in the cheap seats that haven’t walked the path you are walking yourself is an instant setup for failure. Unless you are seeking guidance from someone that has come before you then be wary of the opinions you allow yourself to take on board.

EMBRACING COLLABORATION AND DELEGATION

No entrepreneur achieves success in isolation. Collaboration and delegation are not signs of weakness but strategic imperatives. By recognising their own limitations and leveraging the expertise of others, entrepreneurs can optimise their efforts and accelerate their trajectory towards success. It’s in building a network of support and expertise that true breakthroughs occur.

Cultivating an entrepreneurial mindset is not just about setting goals; it’s about embracing a fundamental shift in perspective, a shift from self-doubt to self-belief, from comfort to growth, from isolation to collaboration. It’s about recognising that success isn’t a destination but a journey, one that begins with the unwavering conviction that anything is possible. So, are you ready to embark on this transformative journey? The path to success awaits, and it starts with a single step – a step that you must choose to take without looking back.

This is an edited extract from BUILD EXCITE IGNITE (Dean Publishing, $27.90) by Jim Cocks. As a business strategist, marketing coach and best-selling author, Jim’s Level Up Formula helps people break free from the nine to five grind. For more, visit clearedgecoaching.com

For the full article grab the July 2024 issue of MAXIM Australia from newsagents and convenience locations. Subscribe here.

Coco Bae

Nicole Knight